Jessica Heltzel (°1985, Cincinnati, United States) creates media artworks and drawings. By replaying the work for each exhibition and pushing the evocative power of the work a little further, Heltzel creates work in which a fascination with the clarity of content and an uncompromising attitude towards conceptual and minimal art can be found. The work is aloof and systematic and a cool and neutral imagery is used.
Her media artworks are presented with the aim not to provide an idealistic view but to identify where light and the environment are important. The energy of a place and its emotional and spiritual vibrations are always important. With a subtle minimalistic approach, she considers making art a craft which is executed using clear formal rules and which should always refer to social reality.
Her works are notable for their perfect finish and tactile nature. This is of great importance and bears witness to great craftsmanship. By focusing on techniques and materials, she tries to focus on the activity of presenting. The character, shape or content of the presented artwork is secondary. The essential things are the momentary and the intention of presenting.
Her practice provides a useful set of allegorical tools for manoeuvring with a pseudo-minimalist approach in the world of media art: these meticulously planned works resound and resonate with images culled from the fantastical realm of imagination.
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