Jaime Zucal (°1975, San Paulo, Brazil) is an artist who works in a variety of media. By studying sign processes, signification and communication, Zucal tries to create works in which the actual event still has to take place or just has ended: moments evocative of atmosphere and suspense that are not part of a narrative thread. The drama unfolds elsewhere while the build-up of tension is frozen to become the memory of an event that will never take place.
His artworks question the conditions of appearance of an image in the context of contemporary visual culture in which images, representations and ideas normally function. By putting the viewer on the wrong track, he makes works that can be seen as self-portraits. Sometimes they appear idiosyncratic and quirky, at other times, they seem typical by-products of American superabundance and marketing.
His works are given improper functions: significations are inversed and form and content merge. Shapes are dissociated from their original meaning, by which the system in which they normally function is exposed. Initially unambiguous meanings are shattered and disseminate endlessly. By parodying mass media by exaggerating certain formal aspects inherent to our contemporary society, he makes work that generates diverse meanings. Associations and meanings collide. Space becomes time and language becomes image.
His works are saturated with obviousness, mental inertia, clichés and bad jokes. They question the coerciveness that is derived from the more profound meaning and the superficial aesthetic appearance of an image. Jaime Zucal currently lives and works in Berlin.
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