Auggy Luong (°2007, Newport Beach, United States) makes photos and films. By focusing on techniques and materials, Luong tries to focus on the activity of presenting. The character, shape or content of the presented artwork is secondary. The essential things are the momentary and the intention of presenting.
His photos are notable for their perfect finish and tactile nature. This is of great importance and bears witness to great craftsmanship. By replaying the work for each exhibition and pushing the evocative power of the work a little further, he often creates work using creative game tactics, but these are never permissive. Play is a serious matter: during the game, different rules apply than in everyday life and even everyday objects undergo transubstantiation.
His works are characterised by the use of everyday objects in an atmosphere of middleclass mentality in which recognition plays an important role. By taking daily life as subject matter while commenting on the everyday aesthetic of middle class values, he considers making art a craft which is executed using clear formal rules and which should always refer to social reality.
His works are presented with the aim not to provide an idealistic view but to identify where light and the environment are important. The energy of a place and its emotional and spiritual vibrations are always important.
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