Keren Taggar (°1979, Tel Aviv, Israel) makes drawings and paintings. By taking daily life as subject matter while commenting on the everyday aesthetic of middle class values, Taggar touches various overlapping themes and strategies. Several reoccurring subject matter can be recognised, such as the relation with popular culture and media, working with repetition, provocation and the investigation of the process of expectations.
Her drawings are characterised by the use of everyday objects in an atmosphere of middleclass mentality in which recognition plays an important role. By using popular themes such as sexuality, family structure and violence, she often creates work using creative game tactics, but these are never permissive. Play is a serious matter: during the game, different rules apply than in everyday life and even everyday objects undergo transubstantiation.
Her works often refers to pop and mass culture. Using written and drawn symbols, a world where light-heartedness rules and where rules are undermined is created. With a subtle minimalistic approach, she creates work in which a fascination with the clarity of content and an uncompromising attitude towards conceptual and minimal art can be found. The work is aloof and systematic and a cool and neutral imagery is used.
Her practice provides a useful set of allegorical tools for manoeuvring with a pseudo-minimalist approach in the world of drawing: these meticulously planned works resound and resonate with images culled from the fantastical realm of imagination.
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